Short and Sweet: Why Your Brand Should Be BFFs with Creators on YouTube Shorts
YouTube Shorts is a goldmine for brands right now, and partnering with creators on the platform is your best bet for authentic connection with new audiences.
Here's why Shorts deserve your attention in 2025:
The Numbers Don't Lie
A quick look at what's happening on YouTube Shorts will quickly confirm why you should be activating on the platform:
70+ billion daily views on Shorts globally
2+ billion logged-in monthly users watching them
Creators are growing their subscriber counts faster than ever before
YouTube is putting serious money behind this format through the Shorts Fund
New Audiences. Need We Say More?
YouTube's algorithm loves pushing Shorts to new eyeballs. Unlike long-form content that requires a time commitment from viewers, Shorts are easy to consume and share. This means your brand can reach people who might not find you otherwise—without paying absurd ad rates.
The Perfect Gateway to Your Content
Unlike other platforms, YouTube Shorts exist in the same ecosystem as long-form YouTube content. Brands can work with creators to funnel viewers from Shorts to their deeper content. Someone who discovers you in a 30-second Short might stick around for your longer content that really sells your value.
Easy, Breezy
The casual vibe of Shorts creates natural opportunities for product placement that doesn't feel forced. When creators weave your products into their day-to-day Shorts, it comes across as a genuine recommendation rather than an obvious advertisement.
Turn Views into Sales
YouTube's shoppable features in Shorts let you turn casual scrollers into customers without the usual roadblocks. Product tags, seamless affiliate integration, and live shopping options remove barriers between "want" and "bought." Outside of views, Shorts allows brands to track attribution that connects directly to revenue, monitor engagement for purchase signals, and watch sales velocity on featured products.
TL;DR: YouTube continues to bet big on Shorts, rolling out new features regularly. The brands that jump in now and build authentic creator relationships will have a major advantage as the platform evolves. The short-form revolution is here to stay—might as well make friends with the right creators and ride the wave together.
Bobbie helps brands connect with the perfect creators, craft authentic partnerships, and measure what actually matters. To get started building a Shorts strategy that drives real results, send us a note at hi@thebobbieagency.com.